Decker Sports USA and Babe Ruth Softball Announce Exclusive Uniform and Apparel Partnership
March 23, 2021
Decker Sports USA (“Decker”) and Babe Ruth Softball, a division of Babe Ruth League, Inc., today announced that they have entered into a partnership agreement under which Decker will serve as the exclusive provider of uniforms and apparel for all Babe Ruth Softball teams nationwide. As part of the four-year agreement, all Babe Ruth Softball players and fans will be provided exclusive access to Decker’s proshops, or fanware stores, as well as the Direct to Player (“D2P”) program, which offers custom uniforms delivered directly to player’s doors, eliminating the need for any face-to-face interaction and streamlining the overall uniform and apparel ordering process. In addition, all Babe Ruth Softball teams will be decked out in Decker’s newly launched Authentics softball uniform and apparel line, designed exclusively for Babe Ruth Softball.
“We are excited to be the first-ever partner with Babe Ruth Softball and serve as their exclusive provider of softball uniforms and apparel,” said Joshua Pollack, VP of Sales at Decker. “Decker’s belief in inspiring the human in the athlete will be further emphasized with Babe Ruth’s partnership and we look forward to creating a relationship that is tailored and dedicated to the sport of softball and more specifically, the Babe Ruth Softball players, coaches and families.”
Babe Ruth League CEO Steven Tellefsen stated, “Babe Ruth Softball is looking forward to a great inaugural season with Decker. As we continue to grow new opportunities for our softball division, having a specialized uniform partner will offer our leagues the personal engagement that we always strive to deliver.”
About Babe Ruth Softball:
Babe Ruth Softball, a division of Babe Ruth League Inc., is a nonprofit, educational organization. Created in 1984 Babe Ruth Softball, caters specifically to the female athlete, with divisional ages from 6U-18U, Babe Ruth Softball has experienced a tremendous growth to become a premier softball program throughout the United States and Canada.
About Decker Sports USA:
Decker Sports USA, based in Omaha, NE, was founded in 1994 from a game of catch between two brothers in their parent’s backyard using a small, toy baseball. The brothers realized it was much more difficult to catch, throw and hit a small ball as compared to a regular sized baseball. With this concept of training, Decker Sports USA was born. After successfully selling to Major League Baseball as well as high schools and colleges across the globe, Decker set out to create a one-of-a-kind experience for all the diamond sports athletes through customization, convenience, and value in its pursuit of inspiring the human in the athlete.